User Research
Conducting various research activities to gain insights into user needs, behaviors, and preferences. Typically utilizing user interviews, surveys, usability testing, and ethnographic studies.
User Personas
Creating fictional representations of target users to better understand their characteristics, motivations, and goals. Personas guide design decisions and ensure the user's perspective is considered during development.
Information Architecture
Organizing and structuring information in a way that is intuitive and easily navigable. Examples include designing sitemaps, defining navigation systems, and creating taxonomies to facilitate efficient content discovery.
Sketching/Wireframing/Prototyping
Sketching screen, designing low-fidelity wireframes, or interactive prototypes that depict the layout, structure, and functionality of the user interface. These prototypes serve as a blueprint for design and provide a tangible representation of the product's flow and interactions.
Interaction Design
Defining how users will interact with the product, including the placement and behavior of interactive elements such as buttons, menus, and forms. Interaction designers focus on creating intuitive and efficient user interactions and create design systems to make it simple and easy for development execution.
Visual Design
Crafting the visual aesthetics of the product, including color schemes, typography, and overall visual branding to ensure the product's visual elements align with the brand's identity and evoke the desired response.
Usability Testing
Conducting tests with representative users to evaluate the usability of the product and identify areas for improvement. Usability testing involves observing users and collecting feedback to refine the design.
User Interface (UI) Design
Creating the visual and interactive elements of the user interface, such as icons, buttons, and graphical elements, to create visually appealing and consistent designs aligned with usability principles.
Accessibility
Ensuring that the product is accessible to users with disabilities by adhering to accessibility guidelines and standards. This includes considerations for users with visual impairments, hearing impairments, motor disabilities, and other accessibility needs.
Collaboration & Stakeholder Management
Working closely with cross-functional teams, including developers, product managers, and stakeholders, to align on goals, incorporate feedback, and ensure the user's perspective is represented throughout the design and development process.